No, really. This time they really, really are

No, really. This time they really, really are: (From the WSJ – free feature) “WSJ.com – Time Inc. Makes New Bid To Be Big Web Player: Time Inc. is in the midst of another major effort to turn itself into a leading Web player. And this time, there is evidence that the publisher’s management is willing to fundamentally alter the way the magazines are run to make the Web push work.”

Is this 1995 and they are announcing Pathfinder (which, I’m amazed to see is still a working-URL with the heading “Time Inc. Portal”)? Has there been a month in the past decade when someone at Time Inc. was not saying they were trying to be a big web player? Did chasing this dream not lead this company to dive off a cliff before?

It’s painful watching this train wreck.

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  • sean

    okay, i’m curious. Should Time just ignore the flight of ad money to the Web, honorably fall on its sword and cease publication?
    Or is the problem that the management won’t give up control to people who understand the Web and so they’re incapable of making the switch?