What Nick Bradbury said: “It is scary for small developers who see bigger players like Microsoft, Apple, Google and Yahoo getting into their space – especially when some of those bigger players have a track record of “embrace and extend” (followed by “destroy”) – and I fully expect Microsoft to further RSS-enable many of their applications. For some users, these applications will provide enough functionality to make third-party RSS aggregators unnecessary. At the same time, though, it will also broaden the audience for RSS, providing a larger base of customers for syndication companies that stay on their toes and remain innovative.”
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