The VIP unvitation — or how not to kick-off your e-mail marketing conference marketing

The VIP unvitation — or how not to kick-off your e-mail marketing conference marketing: Paul Conley was emailed a “VIP invitation” to an upcoming “e-mail marketing summit” — with the host offering to pay the “cost of (his) airfare, hotel accommodations and conference registration.” A few hours later, Paul was e-mailed a VIP dis-invite — Oops, Paul, we didn’t really mean that part about the airfair, hotel, and registration thing being on us…however, we’d still like you to come for the low, low registration price of $2,500.

And these are e-mail marketing experts putting on this conference? Sounds to me they should be attending one.

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About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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  • bhudgins

    costs too much

  • lcreekmo

    I got one too!! I spent about 3 seconds congratulating myself on being such a mover and shaker and then I thought, “Hey, wait a minute……” Then got the apology. OOPS!!!