<b>Searching for B2B search advertising solutions:</b> This morning, <a href=”http://www.rexblog.com/2006/04/27#a10091″>I blogged the rather obvious suggestion</a> that business-to-business media companies could offer B2B advertisers a superior keyword search solution than consumer-oriented search companies. <a href=”http://colincrawford.typepad.com/idg/2006/04/techwords.html”>Colin Crawford of IDG</a> pointed me to <a href=”http://www.techwords.com/”>TechWords</a>, a new program that allows technology advertisers to purchase keywords across all the IDG online properties. </p>The business of search advertising in the context of work-oriented decision-making is still being sorted out. As usual, IDG is out in front, showing the business-to-business media world (and advertisers) just how much opportunity there is out there.</p>
Oh, and Colin mentioned that <a href=”http://www.computerworld.com”>ComputerWorld</a> is about to launch a redesigned site. <a href=”http://zones1.computerworld.com/tour/ComputerWorldSiteTourOnline_V2b.html?source=m-demo1″>Here’s what it will look like</a> but turn down your computer’s volume before clicking there.
<!– technorati tags start –><p style=”text-align:right;font-size:10px;”>Technorati Tags: <a href=”http://www.technorati.com/tag/B2B” rel=”tag”>B2B</a>, <a href=”http://www.technorati.com/tag/magazines” rel=”tag”>magazines</a>, <a href=”http://www.technorati.com/tag/idg” rel=”tag”>idg</a></p><!– technorati tags end –>