‘I’m a Heather Green fan’ post: I’m not blogging this weekend (unless the Titans draft pick is bizarre) so I’ve been holding back on this self-serving post until Friday afternoon as I wanted it to occupy the top spot here all weekend. (Also, I bashed one BusinessWeek blogger already today, so I thought it would be nice to praise another.)
Earlier this week, Heather Green gave Smallbusiness.com a really nice shout-out:
“Under the barrage of new social networking sites, I have been thinking about the different kinds of communities there are out there. I think when companies think about community today, they probably default to social networking. But differnet approaches make sense for different intentions. Here are just a few I have been looking at….One is the Smallbusiness.com wiki, which helps people in small business share tips. Eastwikkers wrote about this as part of a very interesting list they did of wikis. I agree with their analysis that its lessons on expert based services provide the most insight, helping you figure out who are experts in an area.”
What she said! Now, enjoy the weekend.
(Background: Lots more than you’ll ever want to know.)
Technorati Tags: smallbusiness.com, socialmedia, wiki
Blog advertising to surpass sheep advertising in 2009: According to PQ Media (as reported by eMarketer), “blog, podcast and RSS advertising” grew by 200% in 2005. According to Merrill Lynch (see preceding post), it will surpass sheep advertising in three years.
Technorati Tags: advertising, blogging, humor, statistics
Jon Fine’s ‘user-generated’ statistics: BusinessWeek’s Jon Fine has a very good piece on magazines and their online efforts in the current BusinessWeek, but, unfortunately he uses the fuzzy and false statistics from “Merrill Lynch” as in, not a specific analyst or study, but to the entire firm. Here is the way Jon puts it, “Meanwhile, total Internet ad spending is predicted to surpass the spending at magazines this year.” Once more, and this time….I….will….speak…..slowly…..: While I celebrate the break-out growth in Internet ad spending, “ALL” Internet ad spending will not surpass ALL magazine ad spending this year, as the statistics do not include ALL magazine ad spending, only that in consumer magazines. It leaves out about $10 billion of ad spending in business-to-business magazines — including, I assume, many magazines published by Jon Fine’s employer. Again, hooray for ALL Internet ad spending. I’m thrilled it’s growing faster than kudzu in Alabama. But stop with the correlations and comparisons that leave out Mack-truck size facts.
Technorati Tags: advertising, magazines
