WSJ.com doing the FREE open house thing

WSJ.com doing the FREE open house thing: WSJ.com is free until next week, repeating an “open house” marketing campaign that knocks down the cost wall that typically surrounds the site. Last October, WSJ.com had a similar open house that, acccording to my notes of a presentation by WSJ.com’s Gordon Crovitz, “generated a 50% increase in the website’s page views and traffic” and generated “ten-digit” additional subscribers. It must have been deemed successful as it is being repeated six months later.

(via: Dylan at FishbowlNY)

Technorati Tags: