Scott Adams on how welcoming criticism was the key to his success

Scott Adams on how welcoming criticism was the key to his success: This perhaps is the most clued-in business advice I’ve ever read:

I’ve discovered that criticism is money in the bank. For example, when Dilbert first appeared in newspapers, it didn’t get much traction. The comic appeared in fewer than 100 papers after running for 3 years. That’s when I started putting my e-mail address in the strip. I wanted to know what the readers were thinking. I soon discovered via e-mail that most readers hated my comic. In the early days, Dilbert wasn’t focused on office life. It was about life in general. The readers weighed in and told me that when Dilbert was at work, they loved it. But since he wasn’t often at work, the comic sucked most of the time. And by the way, it appeared to be drawn by a retarded squirrel on meth.