May 22nd, 2006

WAG Goldilocks statistics: Longtime readers of the rexblog know that a constant rant around here involves reporters and numbers — the two should never mix. Today, Romenesko points to this story in Legaltimes.com.

Quote:

On May 17, Attorney General Alberto Gonzales announced the launch of the Justice Department’s Project Safe Childhood by citing a terrifying statistic: “It has been estimated that, at any given time, 50,000 predators are on the Internet prowling for children.” But where did that figure come from?…Ken Lanning, who spent 30 years at the FBI, is skeptical about the stat, whoever originated it. “Was it just a WAG — a wild-assed-guess?” he says. “It could have been.” Lanning theorizes that there may be something special about the number 50,000 and crime scares. In the late 1980s, the figure was cited by the media as an estimate of the number of people slaughtered annually by satanic cults. In the early 1980s, it was similarly cited as the number of children abducted annually by strangers. “For some reason the number 50,000 keeps popping up,” he says. “Maybe because it’s not small and not large. It’s a Goldilocks number.”

This reminds me of a recent blog-meme “statistics” theory that 53,651 is the targeted audience of most Web 2.0 startups. (That magic number is based on the number of people who subscribe to the RSS feed of Micahel Arrington’s TechCrunch weblog.  The number bounces around, so it’s not the same today).

So, here’s my hint for the next startup guy who gets push-back based on the fact their “traction” is not adhering to the now-gospel “53,651″ rule. Immediately say, “That’s just some Goldilocks number everyone knows is a WAG stat.”

Also, for the record, I’m all for protecting kids from “predators prowling the Internet for children” even if there are only 5 or 500 or 5,000 instead of 50,000.

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A hint for graduation speakers: With thousands of graduation speeches being made, you’d think there would be new ones to point to. But, like having the greatest TV commercial of all time (and that other stuff with computers and animation), apparently Steve Jobs’ speech at Stanford last year is going to be the standard-setting speech of the ages. Sure, comedians can get more laughs and a speech never made by Kurt Vonnegut is among the best-known Internet-spread hoaxes, but Jobs’ speech is the one I’d use as the model if I were ever asked to speak at a commencement.

Why? Because he starts this way: “Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.”

If I were in charge of recruiting commencement speakers, I would require them to start their speeches that way: “Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.”

I would say to them: No quotes (even though Jobs has a few). No platitudes. No truisms. No poems. No “top ten lists.” No jokes. Just: “Tell three stories from your life. That’s it. No big deal. Just three stories.”

Why this topic is on my mind? I get to listen to a few commencement speeches in the coming days. At one of those graduations, a beautiful young woman is wearing a cap and gown who plays the starring role in lots of stories from my life.