Advice from established bloggers: “Behind the Scenes in the Blogosphere” is a study by the director of the Center for Marketing Research, University of Massachusetts Darthmouth. I participated in the survey (73 others did also). I wish it was in HTML format — you can download a PDF of the study. Nothing shocking to those who know lots about blogging. I’ve only done a quick scan, but it appears to have some good introductory basics for corporate-types trying to get an overview of “this whole blogging thing.”
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