Subway tunnel advertising: Apparently, they’ve been around several years, but earlier tonight, I saw a “subway tunnel ad” for the first time. I was on the DC Metro Red Line between Metro Center and Judiciary Plaza, glancing blankly out the window into darkness when suddenly a 15 second Lexus ad appear in the void. As I wasn’t expecting it — I’d never even heard of the medium — it was a surreal and (speaking entirely as a media and technology geek) one rather slick gimmick. I looked around, eager to say to someone: “Geez, did you see that?” No one else in the car seemed to even notice, however. Jaded city-folk. According to the Metro’s website, the ads are handled by a company called Submedia LLC. Here’s a Quicktime video of a Dasani ad that will give you an idea of what it’s like to look out a subway window and see a video ad appear. After I see it a second or third time, I’ll probably be describing it as wall spam — but for now, I’ll let the novelty and gee-wiz factor impress me.
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