Congratulations Rafat & Co.

Congratulations Rafat & Co.: ContentNext Media (the parent company of PaidContent.org) has received its first round of investment from the venture firm Greycroft Partners.

I am happy I will be in New York on Tuesday evening for the ContentNext mixer so I can give a high five to Rafat Ali  and Staci Kramer. Every time I’ve had the microphone at a meeting of business-to-business media people, I have used PaidContent.org as the model for creating a media business using the approaches and conventions of blogging as the central focus of the brand, and then to extend that brand in any way you see an opportunity.

I have predicted, and still do, that PaidContent.org will be the “casebook history” for how to create a business-to-business media company “with” a blog (not as a blog, but with a blog). Rafat, Staci, etc. are “reporters” who deftly use the tools of blogging. Whether or not they’re blogging is a nuance that’s unimportant.

Here’s a link to the WSJ’s Nick Wingfield’s story on the investment.  (Thanks WSJ.com for making it a free feature.)

Quote:

“The financing, though small in comparison with most Web deals, is one
of several in recent weeks that indicate optimism on the part of
early-stage investors in the viability of blogs as an outlet for
journalism, rather than the gossip and personal opinion that
characterizes much of the medium…”

(As always, the necessary jab at blogging.)

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