A good marketer doesn’t have to advertise

Posted on Wednesday, June 28, 2006 by Rex Hammock

What Matt McAlister said: “A good marketer doesn’t have to advertise.” While I think good marketers will be advertising for the foreseeable future, I agree with much of what Matt is outlining. Great marketing is great story telling. Great marketing is great “teaching.”

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • Steve

    Coincidentally, we just posted an interview with a small biz owner here in Nashville, that is living out that concept. Check out the interview at http://www.realVerse.com

  • lewis pennock

    I ate there just last night, and i’m pretty certain i would not have heard about it yet if it weren’t for his blog.

  • Rob Amberg

    Advertising will never die. People will just realize it isn’t worth the enormous investment compared to other options.