It’s all about the brand: As I noted in that long post last week, the way to make money blogging is rarely the blog, itself. It’s about building a brand that can be extended into all sorts of revenue-generating opportunities. The master of blogospheric “brand building” is Chris Pirillo and his Lockergnome brand. That giant face on the front page of the today’s Seattle Post-Intelligencer is not Alfred E. Neuman wearing glasses, it’s the Lockergnome logo.
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