Truth, justice and the iMaxian way: No whining from me about trekking across town last night in order to watch Superman Returns in IMAX-3D. It’s an amazing experience. I have no idea whether or not the movie is good if you see it in a regular theatre. It probably is, but I think if I had seen it in such a theater, I would have walked out discussing the film’s theology or politics or whether or not Lois should leave Richard. However, watching it in an IMAX theater — especially the scenes in 3D — is breath-taking. All we could talk about was how amazing the experience was. It’s more like taking a theme-park ride than watching a movie. If there’s an IMAX theater showing the movie within a hundred miles of where you live, it’s worth the trip. (Note to those living in Nashville: If you have any interest in seeing Superman Returns, it’s worth the extra $3 (it costs $11 for a ticket) and the hassle of Opry Mills to see it there — but be sure to get there early for a good seat. Also, you should probably purchase your ticket in advance, online.)
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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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