Second quote of the day: “Assigned seating is to Southwest what “New Coke” was to Coca-Cola.” (Roger Abramsom’s take on the test SWA is running for eight-weeks on selected flights out of San Deigo to see whether assigning seats will speed up the boarding process.)

My take: Is this Southwest reacting to a customer taste test that shows people think Pepsi Jet Blue is better?

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