Scott Karp: (From the Publishing 2.0 post, “Lack of Transparency in Pay-Per-Click Ads and TV Ads: A Tale of Two Ad Councils“) “Wouldn’t it be great if there were an advertising system that was fully transparent and thus didn’t require advertisers to form industry councils and adopt articles of faith to prop it up? That’s why we will we soon see the transition from clicks to actions and conversions.”
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