Good news, bad news

Good news, bad news: The NYTimes reports that Google will announce a new “News Archive Search” today at the URL news.google.com/archivesearch. Good news: Google will start indexing “behind pay walls.” Bad news: Google will start indexing “behind pay walls.” Why bad? Publishers were finally figuring out how they could make money from their archives by removing the pay wall — now they’ll reconsider before following Time Inc.’s lead. Recently, Time freed 300,000 articles (and created a vast inventory of ad space) dating back to 1923. Google claims they haven’t figured out how to “monetize it” yet. (That sound in the background is giggling.)

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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