Blogging means you can’t pretend bad stuff isn’t happening: My “best practices” role-model whenever asked at conferences, “What magazine uses blogs most effectively?” is BusinessWeek. I’ve blogged here many examples of how the magazine has integrated the tools of blogging into its editorial process and how many of its reporters have discovered stories from their blogging or helped to interpret and correct stories after the fact. However, BusinessWeek and its parent McGraw-Hill, face macro challenges that can’t be solved merely by allowing its reporters to use blogs. However, when the company takes steps in facing those challenges, Bloggers like Steven Baker must comment on what’s taking place or they’ll lose their credibility. Last night, he posted the following on the blog maintained by Heather Green and him:
“I got word that something was up in an e-mail. Then I called a friend, who it turned out had just gotten fired. This is 21st century life in our branch of mass media. Twelve staffers are gone. Many of them I’ve known and worked with and admired since arriving at BW nearly 20 years ago. It’s grim, and I don’t have new analysis on the throes of mass media, at least nothing that Jeff Jarvis and Tim Porter haven’t already written. I just didn’t want you to think that we were pretending the cuts hadn’t happened, or that we didn’t care.”
I will be blogging more in the coming weeks about where I see all of this heading.
Technorati Tags: magazines