New media lessons from major league baseball

New media lessons from major league baseball: From Alan D. Abbey on Poynter Online comes this quote in praise of the coverage of baseball found on MLB.com: “When the sponsoring organization does better than the news media in covering events of interest in real time, it certainly should be troubling for those concerned about the media’s future, and damaging to their online traffic patterns.”

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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