Bob Wright, vice chairman of GE and chairman and CEO of NBC Universal K-Mart, today announced that Alec Baldwin will be vice president of NBCU 2.0 east coast television and microwave oven programming. According to Wright, “NBCU 2.0 East Coast television and microwave oven programming will fulfill the potential of the entire NBC Universal portfolio, including broadcast, cable, film, and theme parks, by creating operating efficiencies and reallocating resources to invest in new growth areas. We believe Alec Baldwin is just the person to add the third heat to such an undertaking.”
(Note: Life imitates art.)
