Surprise, celebrity magazines are successful

If I were industrious, I could search back on the rexblog to show this MediaPost items about celebrity magazines being the success story of 2006 is an annual story, down to the quote from my friend, Samir Husni. The articles always begin with the cliche-insight that certain magazines are growing “as some of the biggest magazine genres struggle with declining readership…”

Last Friday, I happened to see an advertisement for Life magazine from the mid-1950s that proclaimed, “Every week, 5,700,000 buy Life magazine.” Twenty years later, nobody bought it. Today, a couple of iterations later, the brand is used on a magazine that is distributed for free.

Hard lesson: Magazines are launched, magazines die. It’s the same with all media. It’s the circle of Life, I mean, life.

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