Mocking ethics

I agree with Mike Arrington that the absurd sideshow of disclosure options being offered by the pay-per-post schemers is a mockery of ethics, does not address the issue and further exhibits their lack of understanding of how what they are doing is a cancer.

Rather than do something simple: Require all posts one receives direct payment (or other consideration) for to carry a clear “sponsored by” message, the pay-per-post schemers want to keep arguing that all revenue received by publishers (bloggers included) is the same, whether it be for an ad or for payment for a positive, undisclosed mentioned in a news story.

Why is this so difficult? If a post clearly says, “Sponsored post,” then, in my book, it’s ethical. In the magazineosphere, we call these “advertorials.”

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