Sponsored spew from Google

The Diet Coke/Mentos guys have a new video, this time with 500 liters of Diet Coke and 1,500+ Mentos and what looks like, from the credits, some corporate underwriting/sponsorship/assistance from both of those brands and an exclusive deal from Google Video. According to Geroge Strompolis of Google, “In addition to being very fun, it demonstrates another interesting application of our Sponsored Video program — this time with user-generated content. This helps producers like EepyBird earn revenue by pairing them up with our advertising partners.”

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