Honoring a hero

From Hammock Publishing’s Bill Hudgins (Hudge in comments here), who is covering this weekend’s opening of the National Museum of the Marine Corps in Virginia, comes a note on how moving is was to hear the announcement that a Medal of Honor will be awarded posthumously to Cpl. Jason Dunham who died in Iraq in April, 2004. The Wall Street Journal’s Michael Phillips details the award. Phillips first wrote about Dunham in a Wall Street Journal article in 2004 and in his book, The Gift of Valor. When an attacker dropped a grenade threatening the patrol he was leading, Dunham hurled himself on top of it, using his helmet to try to blunt the force of the blast. From the injuries he sustained from the blast, he died eight days later. According to his fellow Marines, Dunham had extended his enlistment shortly before he died so he could help his comrades.

It’s official: Roger Abramson rules prognosticatioin

I hope this link is available to you if you are not a subscriber to NashvillePost.com (my favorite news source behind a cost wall). I hope it’s a “free link” because if you are able to get there, you’ll learn that Nashville blogger Roger Abramson won their election-winner picking contest. Those who read Flank Two Position aren’t surprised that Roger won the $100 gift certificate: He’s like the Nostradamus of prognosticators as he calls them months in advance. (By the way, the winner of the Hammock Publishing prediction competition — our prize was $20 in iTunes — is also a blogger, Laura Creekmore.)

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The future of magazines

In my sidebar blog (if you’re reading this in a browser, scroll down on the right column or if you’re reading this via RSS, it’s here), I’ve been linking to a few stories appearing about Time’s announcement regarding a new advertising rate model that will offer advertisers the option of choosing a traditional (yet lowered) ratebase of the print magazine’s circulation or a TV-like rate base model that will take into consideration an audience size that includes print/online. Jeff Jarvis just blogged the topic and I’ll add my “what he said” to most of his points:


“I think that general-interest magazines may well be fated to fade away. General-interest anything is probably cursed. For the truth is that interest never was as general editors and publishers thought it was, back in the mass-media age. Old media just assumed we were interested in what they told us to be interested in. But we weren’t. We’re proving that with every new choice the internet enables. Yet special-interest magazines — community magazines, to put it another way — have a brighter prospect — if they understand how to enable that community.

As I’ve blogged here many times, the consumer magazine arena often claims “community” but rarely actually hosts or facilitates or even recognizes it. However, in the business-to-business media, you often find the leading publisher in a vertical will be the same company that puts on the largest seminars, conferences and conventions; collects and analyzes and packages the data; and, yes, even hosts the dominant space on the web in that category.

While B2B media companies may not “be there” yet, they are far ahead of consumer (mass) media companies in understanding community — or, as I’d refer to it in the business context — the marketplace of human beings who are buyers and human beings who are sellers.

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