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Quote: “If I were running a company with strong brand recognition and substantial but declining subscription revenue, I’d look to capitalize on the brand by aggressively changing the business model.”
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Magazine publishers, tired of being “old media,†are embracing one of the newest media, mobile text messaging. (Rex quote: “Who’s going to break it to them that text messaging is “old media”?)
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Time Inc.’s CEO Seeks to Transform the Publisher’s Brands Into Vertical Web Plays (Says Rex: Rots of Ruck)
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What “Mythbusters†is best known for…is blowing stuff up.
