Lame product customization idea

At first, it sounds like a clever idea: Allow readers to create their own covers of classic books and submit scans of them for a gallery. So what is it? Paperback editions of mostly public-domain books with blank covers you can draw on. That’s sorta like saying you have something as cool as NikeID but it turns out to be a pair of Chuck Taylors and some acrylic paint. (Oh, there is such a thing.)