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This is way off topic, but some marketing types may find it interesting: Blake Wylie just posted a photo on Flickr of a sign in front a Nashville cemetery – “Buy 3, Get 1 Free”
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Quote: “Two new magazines have entered the market in downtown St. Petersburg, and another has undergone a redesign, giving the Sunshine City three full-size slick publications.”
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Today, a fragmented media universe makes it challenging for companies to reach specific audiences. Custom publishing focuses media messaging on a finely honed target with specific content geared toward that audience.
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How Techcrunch writer (until today) Marshall Kirkpatrick keeps up with the ever-changing information on the Internet. Secret weapon: RSS.
