Hammock Publishing needed a new logo. Actually, we’ve never had a logo, merely a type treatment — and an unfortunate swirl phase we went through. I especially liked the one we chose as it includes some fun with type: The two trunks of the “H” are comprised of a forward slash “/” a backward slash “\” and the bar of the “H” is a closing parenthesis turned upwards: “)”. We’ll be rolling it out slowly — up soon: a new website that “makes use of Web 2.0” — but I thought I’d preview it here.

(And no. Despite it being the first magazine to which I had my very own subscription, the logo is not an homage to the logo on the right.)