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As I’ve blogged before, this is a retro, not new, strategy. I like it, though. Like the way the Masters is broadcast: fewer ads, fewer sponsors, higher price, more impact.. Signal-to-noise principles work.
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Quote: “(After finishing the research of the top 50 magazine websites) it was clear that magazines aren’t making use of Web 2.0″ (Let me get this straight: Web 2.0 is something you can make use of.)
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Despite my historic snide remarks about ‘digital magazines,’ they’re beginning to incorporate features that made the no-starters for me (like the ability to link to specific content). So, I’m mellowing.
