As I will be with Scott Karp all day tomorrow, I will wait until then to personally congratulate him for this quote of the day regarding an AdAge story about marketers sites outdrawing major media sites*:
“Maybe P&G and Unilver should start offering media brands and Web 2.0 companies an opportunity to advertise on their sites. Imagine how many real people new web apps could reach by advertising on P&G vs. advertising on sites that only reach early adopters.”
(Disclosure: For the past 20 years I’ve been in the business of helping brands create media that doesn’t suck. When websites came along, I recognized that any marketing company that has one has entered the media business, whether they know it or not. In other words, I’ve been saying this for a long time.)
*There’s something about the AdAge.com headline that doesn’t pass the statistics smell test, but I don’t have time to look at it now.
(Via: AP) “The Wall Street Journal, whose wide pages and text-rich look have long been an icon of the American newspaper business, is about to undergo several changes that include cutting three inches off its width.”
Here are my unsolicited suggestions for other changes:
1. Replace financial news with more stories about Brad and Angelina.
2. Run huge front page photos of New York-area professional athletes who suck.
3. Limit business news to coverage of the private lives of executives with focus on CEOs who are seen in bars with someone other than spouses.
4. Front page Sudoku.
Update: (From Jeff Jarvis) “I’m at the Wall Street Journal’s announcement of its new, narrower size and I can’t quite believe the coverage that lopping off three inches is getting.”
Pardon my prediction, but I think all this talk of lopping off three inches is about to head downhill fast.
In Today’s Tennessean, Titans kicker Rob Bironas describes the feeling of kicking a 60-yard field goal (the sixth in NFL history, tied for fourth longest) to win a game: “(It’s) like a half court shot in basketball.”
Bironas forgot to add this: If you’re shooting that half-court shot in windy 40 degree weather in in front of 65,000 screaming people with eleven 250+ lbs. men in pads about to crush you.
Later: Mr. Roboto finds some folks who probably aren’t happy the Titans won yesterday. The Exxon stations who promise free coffee after a win.
