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Thank you nice people of the American Marketing Association, Nashville Chapter

I spoke with about 75 marketing executives at lunch today. Perhaps it was that double espresso at 11, but for some reason I got really wound up and I think I jumped up on a table at one point and started pounding my fists and began to yell at them that their metaphors sucked. Actually (and this is where it gets foggy and I go into denial) I think I projected up on the screen in giant letters: Your Metaphors Suck. As I’ve received several extremely kind e-mails this afternoon from people who attended, I have decided that people really like to be told their metaphors suck. (For those not attending, the metaphors I was referring to are the ones from offline — ‘pages,’ ‘views,’ ‘visits’ — misused when trying to understand those facets of the Internet to which we now apply the term “social media.” Tame stuff unless you catch me in full rant-mode.)

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December 2006

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Steve Says:
December 8th, 2006 at 3:49 pm

Rex, I can’t believe that nobody from NAMA has responded to this blog post. Maybe that crowd doesn’t read blogs,,,yikes. Anyway, I loved your presentation. It affirmed me because I had just given a similiar presentation to my company’s marketing team the day before. I liked your tip about setting up a Google custom page as opposed to pushing RSS. Everyone pushes RSS yet only 12% of people use it,,,seems like a pretty clear statement from the customer to me. Your Google page recommendation was simple and practical. BTW, I sent you a LinkeIn.com network invitation.

Rex Hammock Says:
December 8th, 2006 at 3:51 pm

Thanks, Steve. I did get lots of nice e-mail and someone posted a comment on a previous entry before I got this one posted.

rexblog.com: Rex Hammock’s weblog » Blog Archive » Your metaphors suck Says:
May 8th, 2007 at 7:31 pm

[...] A few months ago, I told a group of marketers that the reason some people have difficulty understanding social media is the baggage some bring from other media when trying to understand how “digital natives” experience the web. “Your metaphors suck,” is perhaps the only thing I said that day they all can remember. Specifically, I noted that the metaphor of “a page” that we’ve brought from print to the web is a tremendous burden in trying to comprehend the “live” nature of the web — that the web is a place, not a thing. [...]

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