Thank you nice people of the American Marketing Association, Nashville Chapter

I spoke with about 75 marketing executives at lunch today. Perhaps it was that double espresso at 11, but for some reason I got really wound up and I think I jumped up on a table at one point and started pounding my fists and began to yell at them that their metaphors sucked. Actually (and this is where it gets foggy and I go into denial) I think I projected up on the screen in giant letters: Your Metaphors Suck. As I’ve received several extremely kind e-mails this afternoon from people who attended, I have decided that people really like to be told their metaphors suck. (For those not attending, the metaphors I was referring to are the ones from offline — ‘pages,’ ‘views,’ ‘visits’ — misused when trying to understand those facets of the Internet to which we now apply the term “social media.” Tame stuff unless you catch me in full rant-mode.)

  • Rex, I can’t believe that nobody from NAMA has responded to this blog post. Maybe that crowd doesn’t read blogs,,,yikes. Anyway, I loved your presentation. It affirmed me because I had just given a similiar presentation to my company’s marketing team the day before. I liked your tip about setting up a Google custom page as opposed to pushing RSS. Everyone pushes RSS yet only 12% of people use it,,,seems like a pretty clear statement from the customer to me. Your Google page recommendation was simple and practical. BTW, I sent you a network invitation.

  • Rex Hammock

    Thanks, Steve. I did get lots of nice e-mail and someone posted a comment on a previous entry before I got this one posted.

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