NBA brawl causes Northwest Airlines to pull in-flight magazine

(via ClickOn Detroit) “Northwest Airlines Corp. has pulled the December issue of its in-flight magazine in the wake of an NBA brawl involving the magazine’s feature subject, Denver Nuggets star Carmelo Anthony.”

The company says it doesn’t want to appear to “condone” Anthony’s involvement in the brawl by leaving the magazine in circulation. I guess I can see how they connected the dots to come up with such a decision, but I can see some worm-can opening here regarding advertiser make-goods, etc., that could become problematic for someone.

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • Barbara

    I read that magazine in flight yesterday. I thought what horrible timing.