Michael Arrington explains how Amazon.com is using its Mechanical Turk service in an attempt to find computer scientist Jim Gray who has been lost at sea. You can go here to help.

• Google not just for search anymore? | Adweek.com
  Quote: “Google said it is having success convincing advertisers to adopt its platform for brand building, as it seeks to expand beyond its roots as the world’s most successful search engine.”
  (tags: branding advertising search)