The top reason ventures fail

While I’m not familiar with Hotsoup, the “social networking site for influentials” that Patrick Ruffini says is apparently entering what people are referring to these days as “the dead pool,” I am familiar with the reason he gives: “HotSoup doesn’t give people what they want, but what some political muckety-mucks think they should have.” I would add need to want, but either way, failure in any venture usually comes when any muckety-muck decides what other people want.

Success comes when you create something you want and need — and then find other people like you who agree they need and want it also.

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