While I’m not familiar with Hotsoup, the “social networking site for influentials” that Patrick Ruffini says is apparently entering what people are referring to these days as “the dead pool,” I am familiar with the reason he gives: “HotSoup doesn’t give people what they want, but what some political muckety-mucks think they should have.” I would add need to want, but either way, failure in any venture usually comes when any muckety-muck decides what other people want.

Success comes when you create something you want and need — and then find other people like you who agree they need and want it also.

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