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My short version of this story: When you game your site to boost page views, you may get more page views, but you’re also proving the point that page-views is dying as a web metric.
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A new generation of hidden influencers is taking root online, fueled by a growing love affair among Web sites with letting users vote on their favorite submissions.
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Generally accepted legal principles hold that every employee owes a “duty of loyalty” to her employer and that loyalty doesn’t disappear during evenings and weekends.



