I’m using this post to check out the embedded video feature WSJ.com is using with the “video sidebars” it has started including with “free features.” This video accompanies a story about insurance-company provided driver-monitor cameras parents can put in their teenager’s car. I’m less than impressed with this specific sidebar as it merely repeats what is in the story. Indeed, if you watch the video, there’s no reason to read the story. I don’t think that’s the intent. (More on what makes a good video sidebar.) Having the ability to embed the video on another site is a key viral factor to making it work, so if you can see the video, the WSJ.com folks are doing that right. WSJ.com is using brightcove for the feature, by the way.
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