This is a test of the WSJ.com embedded video code

I’m using this post to check out the embedded video feature WSJ.com is using with the “video sidebars” it has started including with “free features.” This video accompanies a story about insurance-company provided driver-monitor cameras parents can put in their teenager’s car. I’m less than impressed with this specific sidebar as it merely repeats what is in the story. Indeed, if you watch the video, there’s no reason to read the story. I don’t think that’s the intent. (More on what makes a good video sidebar.) Having the ability to embed the video on another site is a key viral factor to making it work, so if you can see the video, the WSJ.com folks are doing that right. WSJ.com is using brightcove for the feature, by the way.

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  • Hey Rex:

    A couple of days ago, I came across what I think was a great use of video (and audio) to tell a more complete story, in the New York Times. The story is on Iggy Pop and the Stooges (some bluegrass band, I believe) and their reunion and return to the studio. There’s typically strong NY Times text, sample songs, and a nice video interview with Iggy, all of which added up to be a terrifically well-rounded piece. You can see the story here: http://www.nytimes.com/2007/02/25/arts/music/25ratliff.html?_r=1&oref=slogin

    Of course, I’m not sure if if the video can be embedded and made viral–probably not, and beyond my pay grade in any case.

    But I’ve been using the piece as an example of doing things right on the web with my print media clients.

    (The video also contains what I think is a classic rock star observation from Mr. Pop: “Recording is a spurious form of immortality.” That’s a line that I think Percy B. Shelley and John Keats could appreciate.)

    Best,

    David

  • Of course, and then just read your post on video sidebars, and note that you point to a NY Times music story as well as an example of doing it right. Oh well. Commenting can be a spurious form of repetition, it seems!

  • Rex Hammock

    David, Thanks for the link to that other example. I think the NYT is setting the standard for using video to expand the story. Commenting is always good — even when repetitious — as very few people will click through to other pages.