While the name of the book is, The Last Magazine, it’s not really about the last, last magazine — just the end of magazines as we know them today. According to Jeremy Leslie’s review in BusinessWeek, it will be the end of magazines like BusinessWeek — at least the paper version.
Quote:
“This is how it goes: over the next 20 years, mainstream magazines will cease to be distributed as printed items, as a combination of pressures pushes publishers to move to digital distribution.
My standard prediction on this topic: magazines that people display on coffee tables will exist as long as there are coffee tables.
A couple of magazine startup friends, Anita Sharpe and Kevin Salwen, I met via this blog are featured today in the Atlanta Journal-Constitution for their sticktoitiveness. I first met Kevin after a post on how great their blog was with a twinge of doubt about the magazine concept — then called Worthwhile. Kevin then made sure I got copies of the early issues of the magazine so I could be enlightened. Today’s story chronicles the magazine’s relaunch as “Motto Magazine” after being sued by Worth magazine. (I’m not a lawyer and I would hate spending the money to fight it, but I think Worth had a lame claim (but deeper pockets). However, and I won’t go into it, there are some magazines out there that are known for suing folks who come within a few miles of their brand. I hope Moto Magazine is not one of those.)
Technorati Tags: magazines
