A couple of magazine startup friends, Anita Sharpe and Kevin Salwen, I met via this blog are featured today in the Atlanta Journal-Constitution for their sticktoitiveness. I first met Kevin after a post on how great their blog was with a twinge of doubt about the magazine concept — then called Worthwhile. Kevin then made sure I got copies of the early issues of the magazine so I could be enlightened. Today’s story chronicles the magazine’s relaunch as “Motto Magazine” after being sued by Worth magazine. (I’m not a lawyer and I would hate spending the money to fight it, but I think Worth had a lame claim (but deeper pockets). However, and I won’t go into it, there are some magazines out there that are known for suing folks who come within a few miles of their brand. I hope Moto Magazine is not one of those.)

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Time posted: 10:52 am on Tuesday, March 6th, 2007

One Response to “How magazines get started”

  1. Leveraging Ideas :: The Blog of Sam Huleatt: social media, technology and startups Says:

    [...] The mag is founded by Kevin Salwen (interviewed here) and Anita Sharpe both former Wall Street Journal writers. It seems the founders are friends of Rex at RexBlog. Preston from Texas liked it, and he likes Good Magazine, another personal favorite of mine. Curt Rosengren from Passion Catalyst writes for them. CSR Wire recently picked up a press release on the most recent edition. [...]

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