News from the front lines of the “print is dead” meme

Next time you hear an expert explain to you how the “Youtube” generation gets all of their “content” from the web, remember that I pointed you to a story from earlier in the week that appeared in the Seattle P-I that reports how teenagers are buying books at the fastest rate in decades. Quote: “We are right smack-dab in the new golden age of young adult literature.” It is a confusing time for marketers who want everyone in a specific demographic to “consume content” from the same tube.