Next time you hear an expert explain to you how the “Youtube” generation gets all of their “content” from the web, remember that I pointed you to a story from earlier in the week that appeared in the Seattle P-I that reports how teenagers are buying books at the fastest rate in decades. Quote: “We are right smack-dab in the new golden age of young adult literature.” It is a confusing time for marketers who want everyone in a specific demographic to “consume content” from the same tube.