News from the obscure (but important to some of us) world of media auditing

Posted on Wednesday, March 14, 2007 by Rex Hammock

From MediaPost: Starting in June, business-to-business media brands will be able to report an aggregated figure — including qualified circulation, web site unique visitors, pass-along recipients, and e-newsletter distribution. The data will be included in a sidebar on the front page of ABC publishers’ statements and audit reports.

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About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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