This morning, someone asked me if I’d seen the Hillary video. It was sort of asked in the manner of, “of course, you’ve seen the Hillary video, haven’t you?” I confess. I must be living under a rock. It’s been on YouTube for a couple of weeks. Forget the politics, it’s one of the most incredible mashups I’ve ever seen: a hack of Apple’s famous 1984 ad. I can’t believe Apple hasn’t ordered it down, as it probably violates all sorts of copyright laws. However, the “parody” and “satire” and “fair use” protection issues may be providing some cover. I can say this: if the Clinton campaign seeks its removal, it will backfire, as it will appear in a thousand other places and the “big brother” message will be reinforced. Whoever did this produced an amazing piece of mashup art…and some impressive guerrilla campaign marketing.
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