Is Justin.tv brilliant? Or is it just weird? I think I’m voting for the last one. I’m all for clever marketing gimmicks and new media experimentation, but Justin.tv is reminding me of some advice I saw recently about how to come up with an idea for a Web 2.0 company: Just dust off a business plan from 1999. As Nick Gonzalez describes on TechCrunch, “Justin.TV is a website entirely devoted to chronicling the life of one of the companyâ€™s founders, Justin Kan, around day and night via web cam.” Rather than the 1999 versions of this “live cam” thing, Justin is wearing a “head cam” and is using some cool mobile technology to stream whatever he’s doing in real-time. He’s wandering around interviewing startup founders — like as I watch now, he’s at a chinese restaurant talking to some guys about something that I can’t hear because everyone else at the table is laughing. The production quality is so bad that by comparison, the ScobleShow looks like a Steven Spielberg film. Sorry, not for me.
However, if it were more videogame-like and we could (sorta Lora Croft-like) tell him what to ask, or, better yet, program Justin to run into walls and walk out into traffic, perhaps it would be more entertaining.
[Video: A :30 second video screen-grab of Justin.tv & the site's interface that I posted on YouTube.]