I have a feeling this will be a theme for my posts today. MediaPost reports that Forbes is launching a magazine called Forbes Life Executive Women. The expert (and blogger) I turn to for reactions to such news, Andrea Learned, asks this:
“I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do so. Forbes is an established, well-read publication. What about just working to make its content and delivery more relevant to women (in ways that don’t alienate men). Magazines are launching and fading very quickly these days, so why not work on the making the existing titles more relevant for existing readers?
Her comments thread is open for your insights.
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