April 4th, 2007

My new friend whose name I will now know is not Tom, but Ted Samson at the website, not magazine, Infoworld.com, responds to my earlier post, suggesting that his ‘greening of the announcement‘ article contained a bit of retro-fitted sanctimony.

Quote:

“That all said, though, companies should exercise some restraint in flying a green flag above each and every announcement they make, because plenty of analysts and media critics are watching, including me. And Rick Hammock.”

I appreciate his response and he got my point as intended. Well, part of it. My other point was that paper isn’t necessarily evil.

However, now that I think about it, I would like to note that one of the by-products of me maintaining this blog online rather than on paper is that I’ve prevented the need to cut down the trees necessary to make about 15 or so moleskines.

Sidenote: Several years ago, I wrote a piece for MediaBusiness magazine and, while praising him, I referred to Rafat Ali as, well, I won’t repeat it but I’m sure it came from somewhere in my mind when I had to listen to hours of this guy’s tapes when my kids were pre-schoolers. Rafat forgave me and I’m sure Tom Ted will also.

Other sidenote: Because I mentioned my car shopping, I’ve gotten several emails from people who love their hybrid cars — especially my friend and lapsed blogger, Mark Oldham, who drives the hybrid dream car, a Lexus GS 450. Now, that’s a green (as in, I’m envious) machine.





Despite evangelizing “blogging” and “social media” and “conversational media” for many years on this blog, when I read a headline like, “How businesses learned to stop worrying and love the blogosphere,” it makes me flinch. What the story actually says is that marketers are now willing to pay lots of money for reports explaining the “new influentials”.

Quote:

“These are the people it believes brands need to firstly identify, and secondly work with, to succeed in social networks. These people influence everything from the purchasing decisions to the opinions about particular brands of other web users. Crucially, they also tend to be “trusted” by their peers. They tend to be the people who regularly update their blogs and have a lot of “friends” on a particular social network.”

Another observation: The article uses “blogosphere” to collectively describe a wide range of networking services and websites in which different forms of self-expression are featured.

While I don’t necessarily agree that “blogosphere” is the best term to blanket everything taking place, I do prefer it over anything that has a .2 attached to it.





April 4th, 2007