If you’ve got an online video distribution channel and your name is not Google, you are probably listed in this press release from CBS announcing the formation of an “Interactive Audience Network.” I think it means that CBS has decided that it’s a good thing to make money anywhere people have a screen. They’ve got the content and the ads. Why not push it out everywhere there are eyeballs and headphones? The first question one might ask, however, is “What about the local affiliates?” However, I think when given an option, people will view programming on those nice, new expensive big-screen HD TVs. (Granted, the programs will be recorded and the commercials zapped, but still, we’ll still need those friendly local affiliates.)
Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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