If people can’t figure out what Froogle is, imagine how confused they are with all the Web 2.0 brand names

Google is de-branding its product price comparison tool, dropping what the company admits now was an ill-conceived brand, “Froogle,” and calling it something that I hope they didn’t pay a consultant to dream up, but what is a vast improvement and worthy of whatever the fee was, nonetheless: Google Product Search.

Quote from CNET News.com:

“I don’t think we understood the complications with rolling out another brand,” Marissa Mayer, Google’s vice president of search product and user experience, said. “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization…The pun (to “frugal”) isn’t obvious.”

I’m impressed with her candor.

I think it’s also telling that Foogle, introduced in 2005, never dropped the “Beta” — until, well, now.

Bonus links:

Lots of good links on Techmeme.com. On all things search, my go-to blogger is Danny Sullivan.

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About Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at SmallBusiness.com.
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  • http://mycropht.wordpress.com Katherine Coble

    Is it wrong to express my dismay about a society where the pun of the name “wasn’t obvious”?

  • tf

    It still is “Beta” under the new name, and it still appears as “Froogle” under “More >>” from the main Google search bar (Probably because “Product Search” wouldn’t fit well in the contextual menu… or someone wasn’t paying much attention).

  • http://www.webomatica.com/wordpress/ Webomatica

    Well – I can relate. I’ve had many an instance when I tell someone to go to “flickr” and they type in “flicker.com”. And when I say “uh, there’s no e” they ask “Why?” and I have no answer.

    It’s hard to remember all the creative names of these Web 2.0 sites and even harder to remember the misspellings.

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