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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Monthly Archives: May 2007
The rexblog will return on Monday, June 4
I’m offline. I’m not blogging. I’m not reading blogs. I’m not IMing. I’m not checking my newsreader. I’m not tagging. I don’t have a cell-phone. My business voice-mail and e-mail are being monitored, but I’m not initiating any voice or … Continue reading
Posted in rexblog
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MIT Technology Review quips me
In an article posted today, MIT’s TechnologyReview.com picked up one of the more profound insights I’ve made on this weblog, an observation about Justin.TV: “If it were more videogame-like and we could program Justin to run into walls and walk … Continue reading
Posted in rexblog
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links for 2007-05-25
Magazine Sites Go Wiki | Mediapost.com Observation: Get ready for the coming flood of “me-to” announcements. (tags: magazines wiki) Last night’s Lost (spoiler alert) | stevenberlinjohnson.com In my post about the show, I didn’t include spoilers, but Steven has. Everything … Continue reading
The inspiration came to me when I was answering the phone
NYTimes’ advertising reporter Stuart Elliott observes at least half a dozen advertising campaigns are using the greeting ‘Hello’ as a way to attract consumer attention. This is why a lot of big brands are wanting to say goodbye to traditional … Continue reading
Posted in advertising
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Magazine wikis are Web 3.0
Yesterday, Dave Winer outlined some suggestions (hopes) for the next step in the evolution of the web, somewhat related to the long-envisioned “semantic web or Web 3.0” — and what Dave calls for discussion sake, Web 3.0. Building on the … Continue reading
Non-spoiler comment about the season finale of Lost
Wow. The recent announcement that the series Lost has a definite end-point (48 episodes left, spread over three 16-episode seasons) seems to have liberated the writers from whatever it was that caused them meander for the past year or so. … Continue reading
Posted in observation
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Web 3.0 delayed until fourth quarter
I can’t wait for the release of Web 3.0 as described by Dave Winer: “First, I think of Web 2.0 as the Two-Way Web, the Read-Write Web, the Web of User-Generated Content. It’s Flickr and blogs and wikis. It’s everybody … Continue reading
links for 2007-05-23
Southern Progress starts digital unit and launches food portal | PaidContent.org The Time Inc. unit that publishes Southern Living is launching an extensive food portal called MyRecipes.com. (tags: magzines media) Journalists, made for AdSense publishers regress to the middle | … Continue reading
What business is Time Inc. in?
Earlier this evening on del.icio.us/rexblog, I noted that Dylan Stableford at FishbowlNY was displaying Cold War-era Kremlinological skills by observing that a Time Inc. press release today seems hellbent on describing Time Inc. as anything but a magazine publisher. I … Continue reading
Posted in magazines, media
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Step back from the ledge, my friends
For the past week or so, the weather in Nashville has been perfect. Achingly perfect. Vivid and full of spring color like that photo of the flowers I took a few days ago while walking along the Harpeth River Greenway. … Continue reading
links for 2007-05-22
Chris Anderson signs book deal – FREE | Longtail.com Okay, so I blew my prediction on what his next book would be. While I came close to the timing, I missed the topic, which I thought would be radical transparency. … Continue reading
Facebook is to social networking what Google is to search
According to the Wall Street Journal, “On Thursday, the Palo Alto, Calif., company will announce a new strategy to let other companies provide their services on special pages within its popular Web site. These companies will be able to link … Continue reading
Posted in conversational media, facebook, social media
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links for 2007-05-21
Zipf’s Law as Applied to Branding | New York Times Synopsis of this ‘law,’ which sounds to me more like a theory than a law, but whatever: Being number 1 is twice as good as being number 2. (tags: marketing) … Continue reading
Next time you see Al Gore in Davis Kidd, buy him a copy of David Allen’s GTD
Accompanying an excerpt from his new book, Time.com last week ran a photo gallery that included this photo of Al Gore’s office. As a board member of Apple Inc., I’m sure he gets a good deal on all of those … Continue reading
Posted in apple, Nashville, observation
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Ad Age: The coming business magazine shake out?
In a paint-by-number article about the state of the business magazine category, the rather obvious conclusion that the marketplace can’t handle an unlimited number of titles in the category is, well, concluded. Online rivals are one of the reasons, according … Continue reading
Posted in magazines
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