Daily Archives: Tuesday, May 1, 2007

What is an iGoogle?

Posted on Tuesday, May 1, 2007 by Rex Hammock

I understood the branding reason for de-branding Froogle into Google Product Search. And I understood why Google Search History became Google Web History. But I’m not exactly understanding the re-branding of Google’s Personalized Homepage into iGoogle. Don’t get me wrong. … Continue reading →

Posted in google | 9 Comments

Social media is about marketing, not advertising

Posted on Tuesday, May 1, 2007 by Rex Hammock

Looking at some of the follow-up coverage from last week’s econSM conference, I ran across Advertising Age’s Abbey Klaassen’s report that included this great quote: Rishad Tobaccowala, CEO of Publicis Groupe’s Denuo, said the big mistake is using the word … Continue reading →

Posted in advertising, conversational media, social media | Leave a comment

links for 2007-05-01

Posted on Tuesday, May 1, 2007 by Rex Hammock

David Zinczenko is the prince of magazine publishing | MarketWatch Quote: “Men’s Health editor says that branding means everything.” (tags: magazines)

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Posted in All other | Tagged | 1 Comment