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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Daily Archives: Tuesday, May 15, 2007
Forbes’ Attack of the Blogs, II
Remember when Forbes magazine ran a cover story by Daniel Lyons blaming blogs for, well, lots of bad stuff including “wrecking our lives.” It droned on for a few thousand words like this: “Suddenly they are the ultimate vehicle for … Continue reading
The challenge of startup partnerships
Yesterday, I said I don’t like blogging about the “transactions” of magazines. That declaration, of course, leads to one of the rules of blogging I’ve discovered during the past six or so years: Whenever you say you don’t blog about … Continue reading
The $200 difference game
Apple announced the update of its 13-inch MacBook today. It comes in any color you want, as long as what you want is black or white. Here are the lists of features of what comes with the $1,299 white version … Continue reading
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Blogola? If this is all it is, bring it on
From today’s Wall Street Journal comes this item, “To Create Buzz, TV Networks Try A Little ‘Blogola’.” Quote: “Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics … Continue reading
links for 2007-05-15
Stuff goes to the Kentucky Derby | MediaPost Publications Quote: “Magazines are getting into event marketing in a big way, using high-engagement activities to draw groups of readers together and form a sense of identity centered on the publications. “ … Continue reading